Commercial Strategy

• Asset Valuation

• Market Opportunity Assessment

• Market Penetration Plan

• Customer Value Proposition

• Differentiation Strategies

• Product Roadmap and Life Cycle Management Plan

• Sales and Distribution Strategy & Roadmap

• Demand Creation Strategy and Plan

• E3Launch Pre-Mortem and Implementation Planning

• E4 Launch Effectiveness Assessment

• Commercialization Partner Identification and Qualification

• Partnership and Alliance Management